Training USTians with pride by promotinga creative educational environment
UNIQUE
DIFFERENT
PROFESSIONAL
Excellent
Secure world-leading educational competitiveness
Discovering creative talent and to become real USTians Establishment of UST21 education system
Entrepreneur
Become a university with industry-academia-research integration
Strengthening the cooperation between UST-GFRIs-corporations Strengthen the cooperation between GFRIs Support business start-ups with GFRI-based technologies
Global
Establish global status as a national research university
Improving brand value Improving cooperation network
- The letter S is expressed in the form of braille with the meanings of Science, Specialist, and Synergy. It represents the creativity of UST that pursues new value creation through multilateral research and convergence technology and to be more creative.
Science
Creates new value through various scientific technology research crossing the boundaries of different fields.
Specialist
Trains the best R&D professionals who have profound knowledge, wide perspective and open minds.
Synergy
Paves the way for a new future with synergy through the convergence and cooperation of many fields
Six dots represent new convergence technology fields that UST focuses on: 5T –IT(Information Technology), BT(Bio Technology), NT(Nano Technology), ET(Environment Technology), ST(Space Technology), and new technology that UST will lead in the future.
+∞The six dots
Information Technology
Bio Technology
Nano Technology
Environment Technology
Space Technology
Word Mark
Word Mark
As a key component of the UST identifier, the word mark is a representative symbolic icon that is the core of all the visual communication displaying the image of UST internally and externally. The word mark was developed to give UST members a sense of unity and to create a coherent image for the institution, so it should carefully be used. The components of the UST logo should not be altered or changed in any way.
Grid System
If it is hard to apply the data in the CD, a drafting machine can be used. However, one should obey the aforementioned regulations and be careful not to damage the identifier of UST.
Space Regulation
When applying the word mark, one must take care to secure enough clear space according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.
Minimum Size Regulation
When UST’s word mark is applied to media, its height must be the same or longer than 6mm, and it must contain no fewer than 18pixels.
Logo
As to write official name of UST Identifier, Korean, English, Chinese logo type is designed in the form of harmonizing with UST word mark. The logo type, developed to secure the unity of visual images, gives UST members a sense of unity and deliver UST's coherent image; therefore, it should carefully be used. The components of the UST logo should not be altered or changed in any way.
Korean logo type
English logo type
Chinese logo type
Signature Regulation
UST's identifier is completed by the combination of the word mark and the logo type. Its basic form is the lengthwise combination of Korean/English.
Space Regulation
When the signature is applied, enough clear space must be secured according to the space regulation. If the height of the word mark is X, space needs to be secured as follows.
Minimum Size Regulation
When UST Main Signature A is applied to media, its height must be the same or longer than 12mm and it must contain no fewer than 32pixels.
When UST Main Signature B is applied to media, its height must be the same or longer than 7mm and it must contain no fewer than 19pixels.
Color Regulation
The color system is one of the important factors that form UST's Identity together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so the designated colors should be used coherently and accurately.
As a regulation to show the UST Identifier clearly, the background color application plays an important role in forming the brand image. The UST Identifier requires the use of the designated colors on a white background, which is done to show the identifier clearly against the background. Embossing, gold, silver, or other colors can be used to present the identifier depending on the application condition, and this color application is possible within the range in which UST's image expression may clearly be seen.
Main Color
Sub-color
Standard for Background Color Brightness
01It is applied in full color on a white background.
02If it is applied in full color on a black background, the original colors should be kept.
FULL COLOR
White BG
UST Dark Gray BG
Black BG
UST Red BG
UST Light Gray BG
ONE COLOR
UST Red
UST Light Gray
Black
UST Red BG
UST Light BG
Black BG
METALLIC COLOR
UST GoldUST Silver
UST Gold BGUST Silver BG
UST Gold EmbossingUST Silver Embossing
Examples of improper use of the logo
The color system is one of the important factors that form UST's Identifier together with the UST Identifier. Also, it is an important means of delivering UST's image that is applied to every kind of visual media, so designated colors should be used coherently and accurately.
Changing the size or location of the part of symbolic motive
Rotating the part of symbolic motive
Deleting or adding part of the symbolic motive
Changing the size or location of the word mark
Applying other fonts to the word mark
Distorting the work mark
Applying italic font to the word mark or distorting it
Applying shadows to the word mark
Applying borders to the word mark
Expressing the word mark via imprinting
Changing part of the word mark color arbitrarily
Changing part of the word mark color arbitrarily
Applying lines to the word mark arbitrarily
Not complying with the designated background color application regulation
Applying word mark color different to designated color according to the background color regulation
Changing part of the word mark color arbitrarily
Not complying with the designated background color brightness
Applying the word mark on a background with complicated patterns
Applying the word mark on an image that makes the word mark blurred
